“Crack” is the sound of something that gets broken and it’s the starting point of it all: breaking something that already exists in order to give it a new life.
The brand Simon Cracker was born in 2010 from an idea of Simone Botte, creative director, stylist and fabrics and printings researcher, as an upcycling clothing line, giving a second chance to ‘forgotten’ garments, deadstock fabrics and everything discarded by other people.
In 2019 Filippo L.M. Biraghi, editor, fashion curator, buyer, fashion culture lecturer joins in as co creative director and the brand goes mainstream, entering Who is On Next? competition, joining Altaroma and being in Camera Nazionale della Moda Italiana official calendar since 2021.
We approach fashion from a divergent point of view, we like individuals and not sterotypes, our values are linked to the lack of tools that stimulates creativity, we want to give back to clothes a value that is not just related to their price but more to the stories they tell. Choosing upcycling is not an aesthetic or trendy choice, but an ethical one. Trough this technique our narration changes season by season. Our garments have on season or gender. Our goal is to tell the truth: bodies, clothes, identities and peculiarities that make us unique but at the same time part of a community.
Some of the brands that have collaborated with us: Kappa, Ninja Turtles, Bivio, Ragged Kingdom by Jamie Reid, Laboratorio Riciclo Pelle, Ansia, Gaia Segattini Knotwear, Penelope Brescia, DaQuy, The Complainers, Sue Clowes, Dr. Martens, Australian.
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